Wilderness 1-2-1   /   Our story since 2000

Born outdoors.
Built on experience.

More than a shop. A lifelong interest in outdoor learning, practical skills and equipment worth carrying. Welcome to Wilderness 1-2-1.

2000Founded in January
UK independentSpecialist outdoor retailer
25+ yearsOutdoor heritage
01 / Our beginnings
Where the Wilderness story began.

Experience first.
Equipment second.

In January 2000, Rob and Mel established Wilderness 1-2-1 with a simple purpose: helping people enjoy, understand and learn from the outdoors.

The business began by delivering hands-on courses, including field archery, bushcraft, survival, nature awareness, tracking, and outdoor and expedition medicine. Those early years were about doing, discovering and sharing practical knowledge.

Today, whilst we don't offer open courses, Wilderness 1-2-1 is a specialist online store. Our range has grown, but the thinking behind it has not: choose equipment for what it does, how it is designed and whether it deserves a place in your kit.

02 / Our customer promise

Service should feel personal.

We aim to operate to the highest levels of customer service. The principle is simple: we treat our customers as we would want to be treated ourselves.

That means being helpful, thoughtful and straightforward, and taking care to make every interaction with Wilderness 1-2-1 a positive one.

The Wilderness promise
Treat customers
as we would want
to be treated ourselves.

A simple principle behind the service we provide.

The Wilderness way
We started by teaching outdoor skills. That experience still guides the equipment we choose to sell.
03 / What we're about

Useful kit for life beyond the ordinary.

From the back garden to the backcountry, we focus on practical products for people who appreciate well-considered gear.

01 — FIELDCRAFT

Bushcraft & survival

Fire-lighting, compact survival equipment and dependable essentials for learning and practising outdoor skills.

02 — ADVENTURE

Camping & expeditions

Outdoor cooking equipment, expedition food and practical gear for time spent away from home.

03 — EVERY DAY

Everyday carry

Thoughtfully designed compact tools and accessories that earn their place in a pocket, pack or bag.

04 — BE READY

Storage & preparedness

Waterproof storage, battery organisation and useful additions to travel and emergency kits.

04 / How we choose

Not everything belongs in your pack. Or our shop.

There's no shortage of outdoor equipment. Our job is to bring together products that offer genuine usefulness, considered design and value for their intended purpose.

We want you to find the right piece of kit, not simply more kit.

Selected with purpose.

Our roots in outdoor education give us a practical perspective. We aim to make shopping for specialist equipment straightforward, informative and enjoyable.

  • Practical before fashionableEquipment chosen for real applications, rather than passing trends—though some kit can be fashionable as well as perfectly functional.
  • Specialist makersDistinctive products from brands with something useful to offer.
  • Information that helpsClear descriptions so you can judge what fits your needs.
  • Human serviceAn independent team you can contact when you need guidance.
05 / The company we keep

Great gear comes from good ideas.

We stock a broad selection of specialist brands, including Alpine Hearing Protection, Blizzard Survival, EXOTAC, Feuerhand, FREEKey, GearPods, Go Prepared Survival, Grim Workshop, Kelly Kettle Company, LOKSAK, One Shear, Outdoor Element, Petromax, REAL Turmat, Recycled Firefighter, Rogan, Snugpak, Storacell by Powerpax, Tuff Writer, Tuff-Trek, Water To Go and Wazoo Gear. From US innovators to European outdoor specialists, our selection brings together different approaches to solving practical problems.

We appreciate the engineering, ingenuity and experience behind useful equipment—wherever good ideas originate.

Alpine Hearing ProtectionBlizzard SurvivalEXOTACFeuerhandFREEKeyGearPodsGo Prepared SurvivalGrim WorkshopKelly Kettle CompanyLOKSAKOne ShearOutdoor ElementPetromaxREAL TurmatRecycled FirefighterRoganSnugpakStoracell by PowerpaxTuff WriterTuff-TrekWater To GoWazoo Gear UK
Ready for what's next?

Gear you can trust.
Adventures you'll remember.

Browse our carefully chosen kit for bushcraft, survival, camping, travel and everyday carry. Need help with a product? We're here to help.

Wilderness 1-2-1 · Independent UK outdoor specialist · Established 2000

Loading...